The Not So Humble Shirt
It’s not often you hear innovative and shirt in the same sentence, but that’s the core of the GANT. In 1949, after supplying other retailers with shirts, the GANT brand was born. They were true pioneers of the button-down shirt, which was the quintessential look of the American East Coast Universities. It was that iconic “G” etched onto the shirt-tails that customers continued to look for an assurance of quality. GANT changed the way shirts were made, with no competitors being able to master the roll of a collar and with the introduction of a back collar button keeping the tie in place.
The new pre fall Diamond G collection characterises everything GANT is known for, the collection is about looking well dressed whilst not looking too ‘dressed up’. Focusing on clever tailoring, a minimalist colour palette and modern separates, the collection is trans-seasonal and perfect for travelling.
The perfect oxford shirt is ideal for more casual affairs, made from 100% cotton it takes a lot to make this one crease and the relaxed collar gives it an effortless feel.
For more formal affairs try pinpoint oxford shirt. It’s made out of a thinner yarn making it more breathable.
For women too the shirt is an iconic garment, simple yet stylish- the daytime equivalent of the classic little-black-dress. Paired with skinny jeans, shorts or tucked into a slick pencil skirt the shirt is versatile. The oxford shirt is your desk to dinner staple, so next time you’re panicking over what to wear.. give the “humble” shirt another look.
The GANT Diamond G collection is instore and online at gant.com